Ali’s career spans over twenty years across three markets, India, Middle East and Singapore. He has worked on various big brands that include Visa, HSBC, Sunsilk, KFC, FedEx, ICI Paints, Qatar Airways, Pizza Hut, Silk Air and Glaxo Smith Kline.

Under his leadership since 2010, Grey Singapore has won a multitude of international creative awards. In 2013 the agency was named “Creative Agency of the Year” at the Singapore Press Holdings Ink Awards. Grey Jakarta, also under his leadership has risen to the third spot in the country’s creative rankings. During his earlier tenure at JWT Singapore, the agency emerged as the third most awarded office within the WPP network and the most awarded JWT office in the world.

A slew of awards - 20 Cannes Lions, Effies, Silver nominations at D&AD, One Show Pencils, Clios, Grand Prix at Media Spikes, Grand Prix at Ink Awards – have placed him firmly among the top creative leaders in Asia.

Ali has been ranked among the 10 “ hottest” creative people in Asia by Campaign Brief and one of the top 10 ECD’s in the region. He has been honoured “Advertising Professional of the Year” by Institute of Advertising Singapore (IAS) and has been voted one of the “Most Influential Creative Directors” in Singapore by IAS every year, since 2007.

Alvin Ho (Singapore, 1982) studied industrial design at Temasek Polytechnic followed by a Masters course at the Design Academy Eindhoven under the direction of Gijs Bakker (Founder, chi ha paura...?). In 2009, together with Clara Koh, they initiated Atelier HOKO, a research platform focusing on investigations towards material and immaterial conditions that make up our experience of the everyday. Developed in response to questions on how the role and practice of design today can move beyond its perceived perimeters, the atelier hopes to cultivate an open-ness and ability to un-know, bringing about a heightened curiosity towards all phenomena which can lead to potential applications within the creative field.

Hailing from Auckland, New Zealand, Andrew first plied his trade in Middle Earth, working at boutique shop Generator for over five years. Then in 2005, restlessness took hold of him – so he packed his bags and set sail for Singapore.

Andrew landed at the venerable Batey Ads, where he worked on regional and global accounts in both Singapore and Malaysia. He was made ECD of Batey at 32, and managed (somehow) the global relaunch of Qatar Airways out of the Singapore office.

After a short stint freelancing, Andrew joined DDB Singapore in 2010, where he served as creative lead for the Health Promotion Board. During his tenure, the agency garnered multiple golds in both the Effies and the Appies with campaigns for HPB. Then in mid-2014, he took up a fresh challenge, taking the reins at Havas Worldwide as Executive Creative Director.

He has been awarded at multiple local and international shows, including Cannes, One Show, D&AD, Spikes and CCA. Other career highlights include shooting in the cockpit of a Boeing 777 (fun), playing with an industrial flame-thrower (frightening), and chasing Bambinas around Rome with a vintage Bolex (bit of both).

Cara Ang began her career as a designer at Ogilvy & Mather and Bartle Bogle Hegarty. In 1999, she joined Asylum as Senior Designer and took on the role of Design Director since 2001. Over the years, her diversified portfolio includes environmental design and way-finding systems, interior design for retail and offices, as well as a wide array of print and branding projects locally and internationally.

Cara’s works have gained recognition both local and internationally, winning her awards such as Singapore Design Awards, Communications Arts, D&AD and The One Show. Being the headmistress in Asylum, Cara prides herself in nurturing young aspiring designers as it is undeniably one of the most fulfilling aspects of her career.

Charlie is an award-winning creative leader who set up Blak Labs with his local creative partners in 2010. It was, and continues to be, an experiment to see whether creative talent can build a business that provides clients with better ideas, while ensuring we all have a better life.

Three years on, we’re still learning and growing thanks to the partnership of clients such as Maybank, Gardens by the Bay, Dumex, CDL and River Safari.

Prior to Blak Labs, Charlie helmed Euro RSCG Singapore as its MD and ECD, leading teams to develop effective creative work for Coca-Cola, Carlsberg (Malaysia and Singapore), Volvo (Asia-Pacific), Dell (APAC) and DBS (Singapore.) In 2009, the agency won“Agency of the year” for South-East Asia.

Prior to starting up the Ren Partnership in March 2012, Chris Chiu has had successful agency stints across two decades with JWT, DY&R, Batey Ads, Impiric and Leo Burnett.

Through the years, he’s managed to create work that’s picked up Gold at Cannes, One Show, AdFest, Golden Drum and Spikes Asia to name a few key festivals.

In 2009, Chris was named Creative Director of the Year at the Singapore Hall of Fame Awards and in 2011, was listed amongst the Top 30 Creative Directors in Asia-Pacific by Campaign Asia.

"What does an Art Director do? Draw?" This was the question Chris' parents asked him when he first said that he was pursuing a career in advertising.

Instead of getting into the country business of oil, this Brunei-born Singaporean decided that he had a different calling in life, and he set his sights for Ogilvy Singapore.

At Ogilvy, Chris willingly interned for free for more than a year, before his mentors gave him a chance at a real job. Within the first year of his professional career, Chris bagged his first Bronze Lion at Cannes. He made the move to DDB Singapore in the following year, and took home several Gold Lions as well as awards in D&AD, One Show, Spikes and Clio. In 2011, Chris was voted the Young Art Director of the Year at the Singapore Creative Circle Awards, and went on to represent Singapore at Adfest.

Now at Saatchi & Saatchi Singapore, the relentless pursuit of his passion continues.

Chris believes that hard work, good mentors, and a bit of luck goes a long way. And is happy to have chosen toil over oil.

Till today, his parents still think his job is to draw all day.

Colin Michael Pereira was schooled in Economics at the University of Manchester. He eventually returned to Malaysia with a turntable, a bag full of Fat City records and bootleg cassettes, having fully understood that he needed to supply his own demand for anything from XL Recordings, Mute, Domino and other favourite record labels with his parents' money until he got a job. So he spent the years after graduation at Leo Burnett, Y&R and McCann's where he developed an appreciation for creative ads and films, most notably the ones shot by Nick Knight, Pedro Almodovar and TRAKTOR. In 2000, God told him he was wasting His time pursuing things that wasn't in His plan so he started Fuse, Adventures in Audio in Malaysia. God seemed to approve. In 2011, he expanded Fuse to Singapore and has since won a few Lions at Cannes, some at Spikes and the Gong’s. When he's not busy taming his crazy 5 year old, cuddling his 9 month old or sniffing out the music scene, he catches up on Man Utd. and the Boston Celtics, while not forgetting to watch a DVD with his film-loving wife of 8 years when she complains. But most importantly, when his chapter comes to a close, he’d like to be known as a good dad, hubby and friend.

In a parallel world, Yingzhi is an athlete, biting on medals and wearing flags as capes.

In this world, she is slogging at her desk, biting on biscuits and wearing the same clothes she had on since last Sunday.

Sometimes she wonders why she shortened her career as an athlete to join advertising 7 years ago.

The hard life began in Ogilvy Singapore, where she started her career as the lowest life-form. Fortunately, she met awesome mentors and had the opportunity to work on big brands like Coke, Huggies, Economist, Getty Images, Prudential, GE Money and Health Promotion Board. In the next 3.5 years at Grey Singapore, she started to soak up leadership experiences, such as co-chairing the Crowbar Awards in 2013. She also took on global and regional clients like Qatar Airways, Panadol and Duracell, on top of local ones like ESPN and KFC.

These days, the adrenaline rush she feels when her work makes it in awards shows like Cannes, D&AD, One Show, Webbys, Adfest etc, still reminds her medal-winning days.

Despite the occasional ‘what if’ moments, she’s thoroughly enjoying herself.

Dunstan is enjoying the advertising marathon so far. Even as each day brings a challenge to sell something new – whether it’s an airline or toy planes. His biggest endurance test comes after a long day, when he has to battle the "Z Monster", and yet be nice to enthusiastic taxi drivers who make small talk.

Along the course, Dunstan has been encouraged by brave clients. And recognitions from various award shows, including D&AD, Cannes, One Show, CLIO, CCAs, AdFest and Spikes.

Until he reaches the finish line (when he decides to sell cupcakes or something), he’ll continue looking forward to that next distance marker. On days when he’s taking a break from the marathon, Dunstan enjoys a good run.

Armed with a fancy law degree, Eddie disappointed his parents by pursuing a career in advertising. Before joining Google as Creative Director, he honed his skills at Ogilvy, McCann, and TBWA. Sure, he’s created global and regional campaigns. Yes, most of them are pretty decent. After ten years in adland, he’s acquired an eclectic collection of oddly shaped trophies, plus a chronic addiction to diet sodas. Eddie has amassed 5 subscribers on his YouTube channel; 17 people in his circles; and two Gmail accounts. Though working at Google helps, his parents aren’t impressed by his life choices.

Edwin graduated from the National University of Singapore with a MA in Industrial Design, in which he was awarded the Lee Kuan Yew Gold Medal and President’s Graduate Fellowship for academic excellence.

As a designer and entrepreneur, he is the founder of Supermama, a retail gallery located at the Singapore Art Museum. Supermama was selected by L’ESPACE RETAIL, at Maison-Objet, in Paris, as one of the 15 international shops that exhibits innovativeness in retail concepts, and picked by BlouinArtInfo in their round up of the best museum shops globally.

Fueled by his love for traditional crafts, Edwin also works closely with many small and medium sized crafts facilities in Japan. There, he plays an advisory role to construct strategies to allow them to remain competitive for the future. In 2013, he was awarded the President’s Design Award, for Singapore Icons, a collection of porcelain-ware made with one such facility.

Eric has over 18 years of agency experience, having started his career at TBWA and held roles with Leo Burnett and Draft FCB. The majority of his career has been spent at Ogilvy in Singapore and in the Philippines. Eric is one of the most respected and awarded creatives in the region. He has won numerous local in international awards over his career, including two D&AD Yellow Pencils for his work for Lego and Faber Castell. More recently he led the campaign for Unilever’s Sunlight, which took double gold at Cannes, Grand Prix at Adfest and Busan Adstars, triple gold at Spikes, gold in Epica, and several metals at LIA and Cristal.

Erick was born and raised in Rio de Janeiro, Brazil. He has three kids. The twins, Nina & Benjamim and Francisco, also known around the house as P’quico. Throughout his career Erick has had the privilege to work with some amazing, creative people and was very fortunate to be part of teams that won several awards. He loves all things Seinfeld and lately has become a bit obsessed about documenting his daily routine with pictures. And finally, he finds it quite odd to write in the third person but knows that to write about himself in the first would be even stranger.

Schooled in marketing, Ed took that left brain of his and crossed over to the right side. After learning to dislike advertising the way sane folks do, he started to make stuff matter.

On that note, his most recent project has been featured on CNN, Contagious, Creativity Online, Fast Company and other thought-leading platforms.

These days, he’s busy infusing context to the crazy potential of innovation. Putting the why before the what. As always he is thankful for the eclectic talents surrounding him in the agency. They are the real stars.

In his spare time, he tries to spend more time with his understanding wife. And walking his overweight hound.

They make the madness - matter.

Ian Lew is the managing director of Song Zu and oversees their studios in both Singapore and Sydney from his base in Singapore.

Growing up in Ireland, he graduated from Trinity College, Dublin with a Bachelor of Business Studies in 1989. Moving to London, he took up a position with Arthur Andersen where he specialised in advertising and media including a long-term secondment to Martin Sorrell's WPP Group.

In 1996 after relocating to Sydney he joined Song Zu as General Manager. In 2000 he left to join Supersonic as their General Manager and Executive Producer primarily working in TV and film including the music contractor role on Alex Proyas's feature film, Garage Days.

In August 2003 he became part of the Song Zu Management buy-out team and returned to Song Zu Sydney before relocating to Song Zu Singapore in April 2011.

Ian has overseen the music and sound on numerous Australian, Asian and Worldwide commercials including Coca-Cola, Visa, Standard Chartered Bank, Mercedes, Qantas and Singapore Airlines spots to name but a few.

He is an Executive Producer on The Toque 12 Series 2: Singapore, culinary TV program soon to air around the world. In recent years Song Zu has been awarded numerous awards for their music and sound design work including Gold Clios, London International Music and Sound Design Company of the Year, Australian Creative Magazine Hotshop of the Year, Promaxes, AWARD Awards, Adfest Awards, Asian Television Awards and Singapore’s Creative Circle Awards.

As a student, Guan was called into the principal’s office many times because he drew comic characters all over his textbooks. One day, a teacher realized his potential and encouraged his parents, both doctors, to allow Guan to abandon their dream of medical school and pursue his real passion. That turn of events sparked a successful career. Right after he graduated from Art Center College of Design in Pasadena, he surprised himself by winning the Best of Show in the LA Creative Student Competition. That win helped him land a job as one of the most successful independent west coast agency, Kresser/Craig.

Guan later returned to Singapore and worked in several creative hot shops, including Saatchi & Saatchi and Leo Burnett, before taking a regional role at Grey Worldwide. In 2005, Guan joined JWT as Regional ECD of SEA and was later promoted to the additional role of Global ECD of Unilever’s Lux. In 2012, Guan’s team brought home numerous awards for their work on Lux, including a Grand Prix in radio from Spikes.

In 2010, he became the first Singaporean to serve as a Cannes Outdoor jury president. He was also the first Asian to serve as a D&AD jury foreman in the poster category, and was the second Asian to ever chair a CLIO jury, when he led the jury for print, poster, innovative media and integrated campaigns. He also is a member of JWT’s Global Creative Council.

Guan devotes the same passion and energy that goes into his work into mentoring young talent in Asia. Guan was instrumental in setting up the Singapore Crowbar Awards, AdFest’s Young Lotus, and the Award School Asia, which foster budding talent in this region. He organized Portfolio Night and leads JWT Asia Pacific’s on-the-ground effort as part of the agency’s annual sponsorship of Young Spikes. In 2012, he chaired the Singapore’s Young Cannes Creative Competition and for the first time, the young team brought home a gold, Singapore’s first ever Young Cannes Lion.

Guan continues to hunt for his high school teacher on Facebook in order to thank her.

By internet age, Jeff is considered old. He has been creating Internet toys for the world since 1996. Prior to that, the trained Graphic Designer served as Art Director in various agencies.

Jeff transformed DDB Group Singapore into an innovation powerhouse – most significantly growing Tribal from a 4-person crew to 105 and putting the agency in pole position since he took over leadership.

He is driven by an insatiably restless curiosity, a passion to do good work and a determination to do what is right for the business and the community.

As the new President of Tribal Worldwide Asia, he continues to drive the business and innovation agenda for the region through various centres of excellence.

Besides work, Jeff is also the creator of www.singaporeanofthday.com, a social documentary that is widely seen on local media and it is part of this year’s National Day Parade’s narrative.

Jeremy Sun is the Design Director of Orcadesign Consultants, a strategic design & research consultancy with studios in Singapore, Malaysia and China. Under Jeremy's stewardship, Orcadesign has been empowering clients’ business through innovative strategies and solutions. Jeremy has been on both ends of design awards – both as jury and as an award-winning team lead, with international accolades including iF, Reddot, Good Design, IDEA, and the President’s Design Award Singapore.

Jeremy has been active in design education and promotion, having lectured in design institutions, such as NUS, NTU and international design camps. He has also lent his experience and insight to help sculpt Singapore’s master plans in the creative industry, having been appointed to advise various Singapore government agencies. In recent years, Jeremy has been evangelizing and leading Design Thinking programmes, helping clients reframe challenges, create compelling visions and propositions, and craft innovations that resonate with their target audiences.

Jimmy joined Cheil Worldwide as a Creative Director in 2012. Since then, he has been raising the creative profile of the agency, producing unconventional work for Samsung that has picked up plenty of interest and recognition around the world. As a discipline neutral creative, he has expanded the creative capabilities of the agency and also earned the trust of new clients, SingTel being the most recent. Prior to Cheil, he was at Iris Nation for 4 years and was instrumental in the rapid growth of the agency, winning clients such as Johnnie Walker, HPB and Tiger Beer.

With more than a decade of experience in Advertising and Design, Jon has worked in some of the top agencies including Ogilvy & Mather, Leo Burnett, Saatchi & Saatchi and the renowned Mother London.

Jon's big break came in 2003 when he won Best New Art Director at the Singapore Creative Circle Awards. The following year, Jon represented Singapore in the Asia Pacific Advertising Festival Young Creative Challenge. Pitting against 12 other teams from the region, Jon emerged as the winner and was crowned the Young Creative of the Year. In 2005, Jon took part in the Young Gun Awards (an International Awards Show for Creative under 30 years old) and was named the Top 10 Young Gun of the Year.

In the last 15 years, Jon has consistently won all major awards for both Creative & Effectiveness across all categories including Press, Outdoor, Promo & Activation, Direct, Digital, Mobile, Media, PR & Design for global brands including Philips, McDonalds, Proctor & Gamble, Unilever, Coke, GlaxoSmithKline, Kimberly-Clark, SingTel & The Economist.

Currently, Jon is the joint creative lead for accounts including Ministry of Culture, Community & Youth, National Environment Agency, Singapore Sports Council, Singapore Tourism Board, Land Transport Authority, BMW & Nestle.

Jon also regularly represents Singapore as a judge at international and regional award shows including Cannes Advertising Festival, Asia Pacific Advertising Festival, Citra Pariwara Award and the Singapore Creative Circle Awards. He also Co-Chaired the CrowBar Student Award and featured as a regular reviewer at Award School and Portfolio Night.

As Executive Creative Director at JWT Singapore, Juhi drives the worldwide brand development and creative output for Unilever’s Lux and Friesland Campina’s Friso business. Two years in this global role have enabled Juhi to develop a nuanced understanding of cultural insights in varied markets across East Europe, Africa, the U.S., LATAM, Middle East and Asia.

She grew up in agencies like Lowe, McCann, Ogilvy, and JWT India.

One of the youngest Executive Creative Director’s in the system, she took over as the national lead at JWT Indonesia. Within a year, she changed the face of Indonesian advertising by bringing home the country’s first Lion. When she moved as ECD to Saatchi and Saatchi, the agency went from one local bronze to their first ever Cannes haul. Juhi has led her agencies to win agency of the year and best of show multiple times. She was voted Creative Director of the Year by the National Advertising Council, twice.

Juhi was featured on Campaign Asia-Pacific’s top 40 faces to watch for 2013.

She has won numerous golds, silvers and bronzes at Cannes, Spikes Asia, Adfest, The Creative Circle Awards and just last year, a Grand Prix, gold and bronze at Spikes Asia.

She has judged at Spikes Asia, Creative Circle Awards (Singapore).Citra Pariwara (Indonesia), been jury chairman at the local show (Indonesia), and Young Spikes (Singapore).

Juhi believes the best work happens when real challenges are solved. People know her as someone with great intensity and energy. She specializes in creative strategy, trans media ideas, creative use of media, engagement, film, outdoor, cause marketing and activism.



Juhi is passionate about finding creative solutions to do good. She lead the ‘Smell a memory’ project that created personalized scent kits to trigger memories in patients with Alzheimers. These kits are undergoing clinical trials and may well become a standardized part of therapy. She started the mybabytree.org initiative using geo-tagging in the rainforests of Indonesia for WWF. To date, over 10,000 trees have been planted.

Juhi is interested in human behavior, installation art and quasi science.

She has a passion for mentoring. She has spoken at INSEAD, National Marketing seminars, Award School Asia and Ngee Ann Polytechnic.

Aaron Koh has been involved in a wide variety of work from different agencies and has won international awards in Singapore (DDB) and abroad. (BBH Shanghai) He's also worked on renowned brands like Google, Uniqlo, Sprite, Mentos, Philips, WWF, Absolut Vodka, Airbnb. Since then, Aaron has stepped up and co-founded creative agency GOVT to create more eye grabbing, balls dropping, mouse clicking work. In 2014, GOVT won Local Hero for Best Digital Agency in the Marketing Interactive Awards category, a testament to Aaron's continued pursuit for excellence in the digital realm.

8 years after Adrian won at CCA as an intern, he’s now come full circle, judging at a show that once inspired him.

In a career spanning Leo Burnett, Saatchi & Saatchi, DDB and Ogilvy & Mather, his work was awarded in Cannes, One Show, Spikes, Clio and Adfest across multiple disciplines from print to digital and mobile.

But it isn’t just creative awards that he’s won. His work for McDonald’s set a record for the fastest burger sellout in history, earning an Effies.

He’s also managed a few other things between briefs. He co-wrote a short film for Actions for AIDS and composed an original song for Health Promotion Board. Recently, he was invited to be a member of the advertising jury for the student Crowbar awards. Indeed, there’s nothing that gets him more excited than creativity.

Eugene Boey kicked off his digital advertising career in 2009 with Tribal DDB as a Junior Art Director. He enjoyed the opportunity to work on brands like Starhub, Changi Airport, Philips and Uniqlo.

At 2011 he was promoted to Art Director when he took over as Art Director for Volkswagen and he won an FWA, Site of the Day for Think Blue. He was also part of the Starhub team, which won Effies Gold.

At the end of 2011, Eugene together with 3 friends took a leap of faith and started their own small digital agency, Section, a military inspired agency. Section carried on to win multiple pitches, including Air France and LUX. We believe in aiding local brands to grow, like Audi Fashion Festival, Fortis Hospital and Creamier.

In 2012, a site we did for local psychological clinic, Psych ‘n’ Psych, won Awwwards, Site of the Day.

With an MBA from The University of Chicago, Fanny has worked as Director of Marketing and Corporate Communication in McDonald's Singapore in the 80s and 90s, handling the nation’s largest advertising budget at that time. She also established the Ronald McDonald’s Children’s Charity to assist poor families in need of medical treatment. Subsequently, Fanny dedicated more than a decade to support conservation and worked as Group CEO for Wildlife Reserves Singapore, running Singapore Zoo, Jurong Bird Park and the Night Safari, and established The Wildlife Reserves Conservation Fund to assist local conservationists to conduct fieldwork.

She retired from the corporate world in 2012 to pursue her passion in cartooning and nature conservation. Her first graphic novel Nini in Changi Village debuted in 2013, it captured her childhood memories of growing up in a remote village during the 60s in rural Singapore. The publication has been selected as a must-read English title for NLB’s 2014 Read!Singapore programme. She has also written and published other wildlife photography books to raise fund for international conservation organizations, including ‘A Visual Celebration of Giant Pandas’ to raise funds for WWF.

Website www.fannylai.com
Facebook: Nini and Polah Cartoon

Gary Steele is the world’s youngest advertising veteran. He went straight from school into the industry; and hasn’t skipped a day since. His career has seen him practise his craft on three different continents over a span of 15 years. And in that time, his keen eye for classy art direction has spotted some of the world’s most celebrated logos in the bottom right hand corner of his layouts.

But the bottom right hand corner is about the only ‘rule’ Gary follows. Because what sets him apart from his peers is his burning desire to create advertising that doesn’t resemble advertising. His most awarded work falls into categories beyond the ordinary – and as he will tell you, it’s no coincidence that the same work is also his most effective.

He has been a Regional Creative Director at TBWA Singapore for the past 6 years for numerous clients across South East Asia. Providing concepts for large campaigns through to maintaining the creative standard both regionally and locally in Singapore.

In 2007, Gary stepped out of art school and into BBDO Malaysia. That was also the year when his work for Jeep was the most awarded campaign in the world. 4 years and a short flight later, he landed at DDB Singapore. Picking more metal for ground-breaking, category-shifting, media-agnostic campaigns along the way.

In his 8-yr career, he has worked with clients like KFC, MINI, Pepsi, Olympus, Fedex, Guinness and most recently, the United Nations. At 29, he's probably the youngest guy whose work made it into Clio's Hall of Fame. These days, he spends most of his time at BBDO Singapore. If it wasn't advertising, he'd be doing something more respectable, like amateur porn.

Gary Tranter graduated from Curtin University with a first class honours degree. He was made an Executive Creative Director at the young age of 26 and has since held that position his entire career.

Gary has steered some of Asia’s biggest agencies including the famed Batey Ads and Ogilvy & Mather Hong Kong.

As a Regional Creative Partner in Ogilvy Asia Pacific, he worked in pretty much every market in Asia, building teams and nurturing talent and creating ads from Kalgoorlie to Karachi.

With over 20 years of advertising experience he’s contributed to the development of international brands such as Clear, Pond’s, Google, Coca-Cola, Singapore Airlines, American Express, DHL, Mercedes Benz, Audi, The Economist, Motorola and OCBC.

Over the years, he and his teams' work has won numerous awards in Cannes, D&AD, One Show and Clio.

But he is most proud of a little agency called Arcade that he co-founded 4 years ago. A trail blazing, creative bullpen for big brands, Arcade puts people first. With and already impressive client list and growing rapidly, Arcade also invests in its own ideas, from apps to games to feature films believing ideas should be be encouraged and nurtured beyond the traditional advertising context.

Martino edits Mothership.sg, an online site that covers current affairs and lifestyle content for the Gen Y and Z in Singapore. Mothership.sg is read by more than 700,000 Singaporeans monthly.

Before joining Mothership, Martino worked in the Prime Minister’s Office and then Ministry of Information, Communications and the Arts. At PMO, he was part of the team that set up and supported PM Lee’s social media initiatives. At MICA, he was involved in new media and media relations work.

Martino graduated with a Master in Public Policy from the Lee Kuan Yew School of Public Policy on a school scholarship. He holds a mass communication degree from Murdoch University and was the class' valedictorian. Martino volunteers as a facilitator with racial harmony organisation OnePeople.sg. He was a youth volunteer with the National Youth Council and the chairman of the National Youth Forum 2008.

Mel was raised and educated in Cape Town, and has had the opportunity of living, working, or traveling around all five continents. Before relocating to Singapore, he spent the past 14 years in a low-energy, passive solar house in the woods of Castlecrag, Australia.

His leadership roles included ECD tenures at Lowe, Publicis Mojo and FCB. In 2001, Mel started his own agency, which he ran successfully until it was acquired in 2005 by DDB. He has worked across all major brand categories, is highly awarded, having won metal in most international award festivals.

In 2010, Mel was part of the team that initiated the P&G Vicks Road to Relief Project, which to date has helped vaccinate over 4.5 million kids in Asia. The project received the UNICEF Consumer Engagement Award.

Currently Mel is currently Global Creative Director on Singapore Airlines at TBWA Group Singapore.

When he’s not busy with work, Mel enjoys spending time in nature, travelling, reading and immersed in other human – powered activities like drumming, leather carving and art. He is married and has a daughter and son.

Michelle is an art director who never went to art school. Everything she knows now was learnt on the job. She was an Communications graduate who specialised in PR, but always knew she wanted to do something art-related because of her love for craft as a child. So when it was time for an internship, she rejected MTV to join Bates. That opened her eyes and sealed her heart to the creative world.

After stints at various shops, Michelle landed her dream job at 10am in 2005, where she spent 6 years encountering many firsts that helped shape her career. Her first TV commercial was for Sony DVD Handycam shot in China, which won its client Best Commercial Worldwide for Sony Global Awards in 2006. She became Head of Art in 2009 and applied her skills and craft to many regional and local brands including Sony, Sony Ericsson, Brands, Orchard Residences and Ion Orchard. She also had the opportunity to be part of the planning committee for first ever Youth Olympics Singapore 2009.

Most importantly, it was also then she developed a deep love for the Japanese aesthetic and all things design, from architecture, product to installation art. So when the opportunity was offered up to head and build a design department at Bates141 as Creative Director, she took it up. However, deeply missing the intimacy of a boutique agency setup, she decided that life was too short to not pursue her first love, and try her hand at establishing her own brand of aesthetic and communication approach, that there shouldn't be a line between advertising and design. They are but two sides of the same coin. Thus she co-founded creative studio Tofu with a longtime colleague and friend Jenny Widjaja in 2011.

At Tofu, Michelle leads a creative team consisting of designers, art directors, illustrators, thinkers and dreamers. She continues to do good work for clients the likes of Adidas Asia Pacific, Guocoland, Robinsons Group and Scotts Square. There is no line drawn when it comes to creative possibilities, every new project is considered a blank canvas, and is embarked upon as long as it tickles the team’s fancy. Besides advertising, it spans branding, shop design to collaborative pop-ups.

Her most ambitious and high-profile to date is Temporium, six-month long pop-up store on Dunlop Street, Little India, a self-initiated marketing project in partnership with a property developer. The studio single-handedly branded, designed, marketed, and managed the entire project and store. It created much buzz, including media coverage by dailies Straits Times, Business Times, various overseas publications including Figaro, Japan and STB. Due to its success, her studio was invited this year to be a key partner for a large-scale lifestyle event called Creatory in August 2014. The team curated and collaborated with different artists and partners, including 2am:dessertbar and Desinere, to create a floor of interactive art showcase and installation. The event attracted much media attention and ran to much success. Due to the mix of projects, Michelle has been in a unique position of having access to different worlds of advertising, design and local craft makers. She has also been invited to speak at the Design Trails – Creative Circuits as part of Singapore Design Festival 2014, and Archifest 2014.

But however decorated she bcomes so far, she counts her greatest achievement by far is getting her daughter to successfully sing Debbie Gibson's "If We Could Be Together" before the age of 2.

At a height of 5 feet 4 inches, the biggest thing about Arh Chun is his love for art. It’s that love that made him leave Hongkong at a young age to come to Lah Lah Land, despite not knowing when to say 'Leh' and when not to say ‘Loh’. But even with the alienation and ridicule he faced, he kept at it. Today, his Singlish is proficient, but he’s known for other things. Like his exploits at Crowbar, Effies, Spikes, Cannes and One Show. He’s worked at Leo Burnett, TBWA, BBH and now DDB, where he regularly and regretfully informs SYTs that he’s married.

Today, his love of art still burns strong.

And when he isn't working long hours and weekends, he pursues diving and underwater photography. And one day, not near from now, he hopes to win the NatGeo Traveller Photo awards.

Tan Giap How was born with a love for art & design. Which is natural considering he grew up in one of Malaysia's most beautiful states, Penang. After leaving for the capital and enrolling in a local art school, he looked for a way to combine his two favourite passions – the arts, and creating an impact in people’s lives.

This drove him to his first job as a Visualizer/Designer in 2000. There was no looking back after that. He rose through the ranks while serving in various agencies. This list includes TBWA\Malaysia, BBDO Malaysia, and Saatchi & Saatchi Singapore.

In 2011, he found himself in Grey Group Singapore, where he won the office’s first D&AD Silver Nomination. This added to his list of accolades, which include Cannes Lions, One Show Pencil, Spike Asia, Adfest, Clio Awards, and various local awards. All fueling his hunger to continue to do great work.

Tara Hirebet is the Head of Asia Pacific for Contagious Consulting. She is spearheading the consultancy division across the region, via bespoke consultancy projects (trend briefings, innovation workshops, creativity and training programmes.)

Tara has a 10-year eclectic background in copywriting, advertising, market research, trends, foresight and innovation. She has worked for Ogilvy, TBWA, Flamingo Shanghai and Chinese youth consultancy, China Youthology. After three years in China, Tara returned to Singapore, to set up trendwatching.com's APAC regional office. Most recently, she was a freelance senior consultant at WPP’s The Futures Company, working on a global future of youth project. Tara is frequently invited to speak as an Asian expert on Asian trends, consumers and urban innovation. She has spoken at: SXSW 2014, TEDx Women and TEDx City 2.0, the Mashable Social Good Summit Singapore, the UNDP, Visa and Grey Goose. Tara has also written columns and opinion pieces for Campaign Asia and the Korea Times.

Tara holds a Postgraduate Diploma in Creative Advertising from the University of Falmouth and a Hon BA in Drama and English from the University of Toronto, Canada.

Ronnie believes that technology and design mutually drive great digital work. As Senior Technology Director, he leads R/GA Singapore’s technology offering, focusing on client engagement and providing thought leadership and direction; he drives the office’s production of best-in-class work. He was the first employee of the Singapore office and has been pivotal in the set-up and operations since its inception.

Prior to joining R/GA, Ronnie was the Associate Director of the Creative Development group in AKQA, San Francisco. He provided leadership and direction for the group, playing a key role in projects and overseeing global accounts such as Nike, Gap, and Xbox.

His work has won him major industry accolades including One Show Interactive, Cannes Cyber Lions and London International Awards. Quite recently, Ronnie was featured in Creativity Magazine as one of the ad world's most inspiring creative technologists.

Hanson Ho is a recipient of Singapore’s highest design accolade, the President’s Design Award ‘Designer of the Year’.

As founder and creative director of Singapore-based design studio H55 which he founded in 1999, Hanson has created numerous visual identities, brand applications, and publications including artist Heman Chong's 'The Part In The Story Where We Lost Count Of The Days.' and Robert Zhao Renhuis' 'A Guide To The Flora And Fauna Of The World', which won a Silver and Gold Pencil respectively at this year's New York One Show Design.

Hanson has also received recognition and awards from the D&AD, New York Type Directors Club, Creative Circle Awards, Tokyo Type Directors Club, and the New York Art Directors Club.

Hanson's work has been featured in numerous international design publications, including Peter and Charlotte Fiell’s ‘New Graphic Design: The 100 Best Contemporary Graphic Designers’, Taschen’s ‘Asian Graphics NOW!’ and Viction:ary’s 'Point East: Exploring Talents in Asia'.

Besides heading H55, Hanson is a curator for the Singapore Land Transport Authority’s (LTA) Art-in-Transit Programme for nine of the upcoming MRT Downtown Line Stations. Hanson has been an invited speaker and an external examiner for several tertiary design institutions, and is a co-founder of The Design Society.

Hunn Wai, with Francesca Lanzavecchia, forms the Italian-Singaporean industrial design practice Lanzavecchia+Wai.

Design projects to them are research journeys characterized by the pursuit and selective employment of different design disciplines and professional competences, to be curated, cross-bred and nurtured into concepts and products that propose possibilities and inspire new perspectives.

Their creative journey has brought them to tackle issues in the fields of healthcare, contract furniture, domestic objects, artisanal editions, aviation, wellness, elderly care, childcare, interiors & food design, since 2010.

Their recent accomplishments include being awarded “Young Design Talent of the Year” by Elle Decor International Design Awards 2014, selected by the 25 editors worldwide; winners of the AgustaWestland Helicopter VIP Interior Competition which was judged by luminaries like Chris Bangle, Daniel Libeskind & Piero Lissoni and shortlisted for Wallpaper* Design Awards 2013 – “Life-enhancer of the Year” for their MonoLight table lamp, alongside Gardens by the Bay by Wilkinson Eyre Architects.

After an incredibly successful stint as a professional student, I eventually abandoned my Law studies to pursue a vocation less dishonest. I chose advertising. Which proves just how little a degree teaches you.

Regardless, after fifteen years or so swindling my way across continents and companies, I’ve been fortunate enough to be awarded in all the major international advertising shows including Cannes, D&AD, One Show, London International Advertising Awards and New York Festivals.

And somehow, along the way, some very kind people at some very big companies have trusted me enough to handle their advertising. Isn’t it wonderful just how little a degree teaches you?

From branding a country to marketing world famous skincare brands, from shooting commercials in the jungles of Chiang Mai to shooting ideas with clients in a 14-hour workshop, Jac has done a fair bit throughout her 15-year career and emerged a sharp, passionate and dedicated Creative who is always ready to take on the next challenge.

With a varied portfolio spanning brands such as Absolut Vodka, Acuvue, Caltex, Dirt Is Good, Goodyear, HSBC, Microsoft, Porsche, Tourism Authority Of Thailand, United Overseas Bank, Xbox and many more, Jac possesses a wealth of experience in developing sound, award-winning campaigns that engage audiences across different channels.

Outside of Advertising, Jac loves vintage vinyls, a good read, and a decent tipple every so often.

Janson graduated from Central Saint Martins College. He started out as a copywriter. That’s because he can’t draw and his partner is dyslexic.

He worked at some of London’s best agencies. And one not very good one. He got fired for telling the CD he is rubbish. The CD got fired 3 months later (LOL).

One fine day, Janson’s eyes met Dave Dye’s. Dave’s right hand touched his. Dave said, “Let Janson be an art director!” and Janson became an art director. Dave then gave Janson his first unshaven yellow pencil.

Janson moved back to Singapore for practical reasons. And he joined BBH Asia-Pacific for idealistic reasons. Among the 1,909 things that Janson had won, he is proudest of the Mediacorp's Viewer’s Choice one as that is the only advertising award his mom knows about.

He is still looking to match six numbers on Mondays and Thursdays.

Larry Peh is the founder and Creative Director of &Larry – an internationally-recognised design studio with awards from British Design & Art Direction, New York One Show, Tokyo Type Director’s Club, Singapore Creative Circle Awards and Singapore iink Awards. His works have also been featured by renowned publishers like Wallpaper*, Taschen and Gestalten. In 2012, Larry was voted by Perspective Global as one of the top 40 design talents under the age of 40 in Asia, and featured in +81 Japan as one of the next generation of creatives in Asia.

Next to his commercial practice, Larry is also the designer of his much acclaimed “Objects” series. Drawn from distinctly Singaporean origins and imbued with a cosmopolitan spirit, his sharply observed pieces possess a narrative quality that belies his roots in photography and graphic design, inviting the observer to partake of each confluence in form, function and social commentary.

Lester currently heads up one of the largest accounts in Singapore – StarHub. Together with his creative partner and his team, he has led StarHub to multiple gold Lions and Effie awards, and most recently, brand of the year at the Hall Of Fame and best of digital at the CCA.

As a copywriter, Lester was once ranked among the top 20 young creatives in the world by YoungGuns. Beyond winning awards, his campaigns have also been featured by Fast Company, Mashable, Gizmodo, PSFK, TrendHunter and CNN.

Pann Lim is addicted to design, advertising & interactive and he believes that creating work without an idea is a sin. He has won over 350 industry awards including President’s Design Award Designer of the Year 2013, Agency of the year, Independent Agency of the year, Design Agency of the year at the Gong 2013.

His passion has seen him nominated as Singapore’s Most Influential Creative Director by the Institute of Advertising Singapore (IAS) for six years and winning the Creative Director of the Year in 2012. Currently ranked 9th in Australasia by Campaign Brief The Work, Pann has been invited to judge at local and international award shows like Singapore Crowbar Awards (Chairman), Singapore Creative Circle Awards, DM Asia Awards, the Effie Awards, Malaysia Kancil Awards, Cannes Lions, Miami Clio Awards, Webby Awards and British D&AD Awards.

Currently an adjunct lecturer at Temasek Polytechnic School of Design, Pann believes that education is not exclusive, it should be shared. In 2011, he started Holycrap.sg with his wife and two kids, an art collective focusing on the arts and had 3 successful exhibitions to date.

Within 5 years of getting a creative internship, Primus had won 5 Cannes Lions and a host of other awards at D&AD, Adfest, Clio and Spikes. Most recently, his work for Diageo at BBDO was accepted the Guinness Book of Records. He has worked on projects in London, Hong Kong, New Zealand and all across Asia and has played in a role in developing brands like Toyota, Guinness, KFC, Sony, Lexus, Kraft and Nestle, Mercedes, P&G, and SingTel, to name a few.

Gax is the co-founder of Mangham Gaxiola. In 2012 they opened with 25 million dollars in billings. Making the errant agency Singapore’s biggest and smallest startup.

Over the last decade this wayward American has held the title of Executive Creative Director at Ogilvy & Mather, Batey, Bates141 and FCB Singapore. In 2006 he was the inaugural winner of the IAS’s Creative Director of the Year Award, invited as a Cannes Lions Jury panelist and Chairman of the 4As Gong Show.

He returned home only once in 2007 to work at San Francisco’s famed Goodby Silverstein and Partners. Two years later, he returned to work with Ogilvy’s Group CEO Stephen Mangham. The two left the agency with a bag full of souvenirs which included One Show Pencils, Effies, Cannes Lions and two rare D&AD Yellow Pencils. Leaving Ogilvy at the top of WPP’s most awarded agency list.

William Chan is a designer and a artist. He is the co-founder of PHUNK, Asia's leading Art & Design Collective.He is also the founder of TMRRW, a multidisciplinary design + motion studio based in Singapore. His works for clients like MTV, Nike, Nickelodeon, HBO, Heineken and Adidas have won him many awards including the Designer of the Year at the President’s Design Awards, PromaxBDA World Gold Awards and Type Directors Club.

Besides working with different brands to develop on-air branding and content, William’s work has also been exhibited around the world in cities like New York, London, Berlin, Tokyo, Taipei, Beijing and Shanghai. His work has been featured in numerous international books and magazines like Creative Review, Computer Arts, IDN, +81 and etc. William has spoken at design conferences around the world, like Herman Miller Presents A series of Lectures by Design Leaders (Hong Kong), +81 Creative Meeting Day (Tokyo), QBN Sessions (Getty Center, Los Angeles), OFFF (Valencia, Spain) and the Semi-Permanent Conference (Sydney).

Prior to founding Somewhere Else in 2011, Yong spent 4.5 years at leading agency Asylum where he crafted a wide spectrum of projects. While at Asylum, his works have gone on to receive both local and international awards like the One Show and The Art Directors Club. His works at Somewhere Else have consistently been featured in numerous publications and online journals worldwide.

Aside from his work commitments, Yong actively helps out in the design industry: having served jury duty for the Creative Circle Awards 2010, Crowbars 2014 and Noise Singapore 2010—2014. From Aug 2012 to Feb 2013, he completed an adjunct lecturing stint at Temasek Polytechnic. Currently serving as Vice President for The Design Society.

Yong Jieyu co-founded and directs at STUCK - a multidisciplinary design consultancy. He has been responsible for leading cross-disciplinary teams in research, branding, product, interaction and experience design. His expertise has led to the creation of successful and meaningful experiences for multinationals to startups, including clients such as Samsung, Dell, World Kitchen, Nitto Denko, A*Star and Cheong Hock Guan.

Several of his works have also been exhibited internationally, and have garnered local and international design awards, including the Rod Dot Concept Luminary Award. Treading between product and object design, he tutors Industrial Design part-time at the National University of Singapore and Object Design at Nayang Academy of Fine Arts.

Vinod began his advertising career in India and he moved to Singapore in 2007. Besides traditional ads, he has created highly awarded and contagious digital ideas for various regional and global brands. He has won awards and nominations at Cannes, D&AD, One Show, LIA, The Work, Spikes, Effies, Digital Media Awards and various other shows.

As the Creative Director of Tribal Worldwide Singapore, he strives to blur the line between digital and traditional. Since 2009 he has helped DDB Group Singapore become one of the most integrated creative departments in town.

In 2014, Clarence joined Leo Burnett Singapore as its Executive Creative Director. Prior to his current role, he was the Creative Director of iris Singapore whose clients included Heineken, Tiger Beer, adidas and HPB. At JWT Singapore, he led integrated campaigns for the EDB, HSBC Singapore, Pizza Hut and SilkAir. His disciplinary-neutral approach has been recognized at Cannes, One Show, D&AD and regionally at Spikes and Adfest. In 2013, as a testament to his media-agnostic approach, Clarence was appointed to the Cannes Cyber jury, presided over the radio jury for the Singapore Gongs, and invited to judge at the Singapore Media Awards. To cap off the year, he was nominated as one of the 15 Most Influential Creative Directors in Singapore. Clarence has tutored at AWARD School, the IAS portfolio school, and was also a guest lecturer at LaSalle College of the Arts’ advertising degree programme.

David recently joined R/GA Singapore in 2012 as its Regional Executive Creative Director. With over 15 years of digital and marketing experience across Australasia and Europe, he began his advertising career as Deputy Creative Director of Euro RSCG 4D Sydney. After which he emerged to co-found the highly successful and award winning digital agency Soap Creative in Sydney.

With a strong Asian focus, David was the Creative Director of XM/JWT Singapore and more recently at Iris Worldwide Singapore as the Regional Digital Director. He has been recognized by Cannes Lions, New York Festivals, Clios, and One Show and has also served on numerous award show juries like Cannes Cyber Lions, Digital Media Awards, and Eurobest.

David is no stranger to ad agency life with over 15 years’ experience in advertising, brand communications and management, putting into place systems and processes to manage global brands across different geographical markets.

He switched his talents and applied his skills and experience to public education and social marketing in the then Ministry of Community Development, Youth & Sports.

Later he joined National Volunteer & Philanthropy Centre to kick-start Singapore Cares, a start-up initiative providing flexible volunteer opportunities for community service. With the continued surge in interest from businesses, he created a corporate engagement team focusing on corporate giving and set up a Corporate Giving Council.

In 2006 Campaign Brief Asia named Marcus ‘Creative of the Year’ for consistent creative excellence over a two-year period, and ranked him as the number one creative in Asia Pacific. His work has won a host of best of shows, and his campaigns have been ranked in the top 10 of the Gunn Report.

Marcus helped TBWA Singapore win its first two Gold Lions, lifting them to number one in the market, as well as earning five local and regional Agency of the Year citations. Marcus returned to Asia in 2008, from a stint with TBWA/Chiat/Day in New York with another Gold Lion from Cannes for Snickers.

In 2010 Y&R Jakarta won the country of Indonesia it’s first Gold Lion and went on to win Agency of the Year. Y&R Singapore won Republic of Singapore Navy after the client being with Saatchi & Saatchi for 28 years as well as multiple back to back new business wins as well as two Guinness World Records for its clients.

In 2011, Y&R Thailand won its first ever Gold Cannes Lion, two for that matter; another first after more than 20+ years for Y&R Thailand. In 2012 Y&R Malaysia won it’s first ever best of show and Agency Of The Year in the 19 years it had been opened.

2013 Y&R Manila won it’s first Cannes Lion after 27 years, 3 lions in total. Whilst Y&R Singapore was 1 of 25 shortlist Innovation finalists at Cannes Lions. In November 2013 Marcus was names “Creative Of The Year” for Asia Pacific by Campaign Magazine.

In 2014, with his team; Y&R Singapore was one of two agencies to ever win a Bill Gates Cannes Lion Chimera in Asia. RedFuse and Y&R won Myanmar it’s first ever Cannes Lion, as an added bonus it was a Gold Cannes Lion. In 2014 Cannes Lions ranked Y&R Asia as the No.2 most awarded network in Asia.

It has been over 3 years since Mark left his creative career behind to become Senior Vice President and Head of Branding & Strategic Marketing at City Developments Limited.

However overseeing the advertising function of one of Singapore’s top ten advertising spenders still allows him ample opportunities to collaborate with many of Singapore’s most prolific professionals drawn from the media, production, ad and design industries.

"I’ve had the good fortune of a fantastic creative career-thanks to working with some really great clients. And I aim to be that sort of open-minded and supportive client with all my ad suppliers,” said Mark. “Just as long as it’s good for CDL’s business."

Emir collaborates with a band of digital creatives who are constantly seeking for ways to combine marketing and technology in innovative ways for clients across the Y&R Asia network.

His collaborations have been honoured with several awards, including South East Asia’s first Innovation Lions finalist and Singapore’s first Titanium Lions finalist at Cannes Lions, the Advertising Hall of Fame Awards’ Marketing Innovation of the Year, Silver Effie, and Golds in the Marketing Effectiveness Awards, Mobile Experience Awards, and SPH iink Awards. He and his team were also awarded a grant worth up to US$1 million to eradicate extreme poverty from the Bill and Melinda Gates Foundation after winning the Cannes Chimera in 2014.

Emir has judged at the Young Guns Awards, and has given talks at the Cannes Lions Roger Hatchuel Academy and the Spikes Asia Young Creative Academy. He was also recently honoured as one of the top three talents under 30 across the Y&R Asia network.

Martin’s advertising career started out on the other side of the fence. For four, possibly five (he’s since blanked it out) years, he used to be what you might call a “client servicing executive”. It’s a situation that arose from what he terms a series of Bad Moves.

He finally grew a pair, made the switch, and has since been a copywriter at XM, TBWA, and presently, Ogilvy Singapore. Brands he’s helped build include MasterCard, Johnnie Walker, Hewlett-Packard, Singapore Tourism Board, Lexus, Coke and SingTel. He’s done alright on the award circuit, earning recognition at Cannes, Clio, Spikes, New York Festivals and the CCAs along the way.

When time allows, Martin can be found collecting injuries on the football pitch (three and counting) or doing his rock god impersonation to whoever’s within earshot.

Karan Dang’s name card says that he’s a Sr. Creative at TBWA Singapore but in his head he considers himself to be working for some sort of a red team. Constantly day dreaming about the future, solving business and existential problems and challenging everything & everyone that comes his way between 9am to 6pm.

During his years at JWT Singapore, the agency known for its traditional body of work was named the Best Digital Agency in Singapore.

In just a few years in the advertising industry, he has worked on a number of top brands such as Singapore Airlines, Standard Chartered Bank, HSBC, Bayer, Microsoft and SilkAir. He has also represented Singapore in various award shows such as Cannes lions and Spikes Asia and mentored advertising students at the 2014 Portfolio Night.

His work on SilkAir and Red Cross, in particular, has earned him over 75 medals in different categories, including two Clio Golds(Digital & Direct), an Adfest Gold, a Gold at the Effies, a Best in Show at the Creative Circle Awards and a couple of Digital Grand Prix. Additionally, Rapid Rescue was Nominated for INDEX: AWARDS 2013, Copenhagen (Innovation that improves life).

His body of work includes a mobile app that gets help faster than an ambulance, a promo that turned tourists into explorers and a branding campaign that prepares a bank for the brave new world among others.

Kelly has accumulated over 20 years of diverse experience in Sales, Marketing and General Management across start-up, high-growth and turn-around organisations.

She is now the CEO of Clear Channel Singapore, a part of Clear Channel Outdoor – the global leader in out-of-home advertising. In the last 9 years, Kelly was first the Marketing Director, then the Sales & Marketing Director of Clear Channel Singapore.

Kelly was responsible for all areas of revenue generation, including sales force effectiveness and key account management. In addition, she oversaw the delivery of branding, research and insights, mobile and digital developments, yield management, creativity and innovation.

She spent the preceding years in local and regional roles, across Media and Entertainment industries.

She started her career as a Producer: writing, producing and directing TV and radio advertisements.

With a career spanning almost 15 years, Kris Ng has gained a reputation for excellence in both craft and ideation. Having trained in visual communications at Temasek Polytechnic, she has enjoyed successful stints at FCB, Bates, Batey and JWT, and is currently Associate Creative Director at Publicis Singapore.

Her work has been recognized at every level, including wins at D&AD, Cannes Lions, The Clio Awards, Spikes, AdFest, and The One Show to name a few. Kris' diverse experience ranges from brands like Nokia, Qatar Airways and Lux, to Citibank, Lactacyd, Audi, and BMW.

Kris admits that despite her years in the industry, she is always learning something new, and takes pride in using that knowledge and the skills she has honed, to help nurture the bright young talent at Publicis Singapore.

Khalid Osman spearheads one of the biggest accounts in Singapore – StarHub. Under his charge, the account has won numerous creative and effectiveness awards including multiple gold, silver and bronze Cannes Lions

His focus on a non-traditional and post-digital creative product has seen much success. In 2011, Contagious Magazine, a leading global marketing publication, featured StarHub as one of the most innovative and “contagious” brands in the world.

With over a decade of experience, Khalid is recognised by all major regional and international award shows including Cannes Lions, One Show, British D&AD, Communications Arts, Spikes Asia, AdFest and the Singapore Creative Circle Awards. His consistency is best documented by Campaign Asia who who ranked him among the top creatives in Asia.

Khalid’s drive for creative excellence extends beyond his work for his clients; he invests in the next generation of creatives by lecturing regularly at the AWARD school of advertising.

Scott first joined BBH when they opened in Asia 16 years ago and has spent most of his career with the Blacksheep, in both Singapore and Tokyo. Originally from Melbourne, Scott has also lived and worked in Shanghai, Sydney, Johannesburg, Capetown and Amsterdam with agencies such as TBWA Hunt Lascaris, Strawberry Frog and Wieden + Kennedy.

He has been awarded both locally and internationally for his work and was also awarded Campaign Magazine's Asian campaign of the year for Levi’s.

Returning to the agency as ECD in Singapore in 2012, he has helped expand the agencies creative capabilities in social, content and innovation and bring in new business with such respected brands as IKEA & Nike,

Since I took up the ECD gig at DDB Group Singapore, we’ve won something at every award show every single year. We’ve won a Cannes Gold Lion or two most years. We’ve won the Singapore Creative Circle Grand Prix twice. I’ve judged Cannes, Spikes and AdFest. I chaired the CCA two years ago.

I hope all this counts for something.

I look forward to seeing your work this year together with the other judges of the Integrated Category at the Creative Circle Awards 2014.

Good luck.

In her 22 year career, Shareen Thumboo has been at the helm of busy TV departments at renowned ad agencies, as Head of TV, Regional Head of TV, Executive Producer at Saatchi & Saatchi, Bates Asia and Batey Ads to name a few.

She's had the opportunity to shoot all over the world with awarded Directors and DOPs, as well as work with Post Production companies on global productions.

Valerie stumbled into advertising, starting the first 10 years of her career in digital but has since evolved to do more brand building, integrated creative solutions for major brands such a Hewlett-Packard, Procter & Gamble, Singapore Airlines, HSBC, Burger King, VISA, Singapore Tourism Board, Tiger Beer, and many others.

In 2010, Valerie was made the first female chairperson in the history of the Creative Circle Awards Singapore and went on to judge at Spikes Asia 2011, Cannes Lions 2011, D&AD 2012, Clio 2013 and London International Awards 2013. She has most recently been invited to judge at Cannes 2014 on their Cyber panel.

Over the years, she has made her mark at Cannes, One Show, London International, Effies, Golden Drum, Spikes Asia, Adfest and the Webby’s. Under her leadership, JWT Singapore picked up the Best Of Show award, at Creative Circle Awards 2012. That same night, they were also awarded Digital Agency of The Year and the Grand Prix for Digital/Mobile.

For all her achievements, she was awarded Singapore’s first Digital Creative Director of The Year award at the 2011 Advertising Hall of Fame event and she continued to defend this title again in 2012. She has also been voted by IAS as one of Singapore's Most Influential CD for 2011, 2012 and 2013.

Troy has hit Gold at Cannes, The One Show, Clios, LIAA and at IPA and Effies. He first made his mark within 2 years of his career when he was voted Best New English Copywriter at the Singapore Creative Circle Awards. This was followed with Gold Bullets at Young Guns as one of the world’s top young creative talents.

At Ogilvy, Troy has been Creative Director on BMW, National Environment Agency, Ministry of Culture Community and Youth, picking up Effies and IPA Gold for Health Promotion Board– the highest marketing effectiveness accolade ever awarded to a Singapore brand. He has also won creative accolades for Coca Cola and SingTel Mio TV.

In the last 2 years, industry peers voted Troy as one of “Singapore’s Most Influential Creative Directors”. He has been part of prestigious juries at international award shows such as D&AD and Cannes Lions. Locally, he was Co-Chairman of the Crowbar Awards 2010. He is a passionate believer in mentoring local talents and is currently pursuing his post-graduate degree in Digital Media at Hyper Island.

Having graduated as one of the top students from Design School, Wee Kim was shortlisted by the then Design Council for an attachment at one of Australia’s hottest design shops. He turned down this offer and instead, joined Batey Ads for a junior art position.

So began his long and rewarding career in advertising.

That career has since taken him through various agencies including Bates, DDB, Leo Burnett, McCann and twice at BBDO.

In 1991, Wee Kim received his first Bronze Cannes Lion. The Gold Lion came a couple of years later. By 2007, he had won the Outdoor Grand Prix at Adfest, Asia’s most celebrated regional show. In all, he has amassed over 140 awards and acknowledgements at Cannes, Clio, D&AD, The One Show, AdFest, Media Spikes, AWARD, The New York Festival and the CCA. His work has also been published in the Communication Arts Annual and The Work.

Over the last decade, Wee Kim has been ranked among Singapore and Asia’s top 20 creatives by various publications. He has also judged at Cannes, AdFest, the CCA, and various award shows. Besides judging advertising awards shows, he also found time to chair the Crowbar Awards for students.

Last year, he set up his own ad agency, K3. In just a few months, K3 won 2 local and regional pitches against bigger and more established ad agencies. Businesses soon follows. His agency was featured recently in the national paper for making a significant mark in the industry.

Perseverance is one of the key principles Sheng Jin adheres by. When faced with opportunities to succeed, giving up is never an option to him. He believes that this is the primary reason behind many of his achievements.

Since joining the industry in 2003, Sheng Jin has honed his skills as an art director in renowned agencies such as 10AM Communications, JWT Singapore, McCann Erickson, Grey Singapore, and now Lowe Singapore, where he is Creative Director.

He was named the Best New Art Director in 2005 Singapore Creative Circle Awards. He also won the Best of Print category for Unilever’s Signal Sensitive Toothpaste campaign and the Best of Radio category for KFC Delivery campaign in 2013 and 2012 Singapore Creative Circle Awards respectively. A lot of his work has graced the pages of D&AD, Clio, Communication Arts and Media Spikes, Golds and other metals in One Show, New York Art Directors Club, Young Guns and ADFEST.

Sheng Jin has also brought home three coveted Cannes Gold Lions – two of which are Singapore’s first gold in the Promo and Design category.

For a man who never gives up, he also believes in giving back. When Sheng Jin is not busy at work, he can be found at his alma mater, LASALLE College of the Arts, giving lectures to advertising students.

I love making ideas that people may want to share.

Like the IKEA Bookbook, Mentos National Night and National Day Proposal. STB’s Lyrical, SIA’s Across The World and SoyJoy’s Much Effort! Little Effort! Ben & Jerry’s Peace, Love And Ice Cream ads, Oxygen Broadband’s 56k kid, and the old Campaign Brief Asia ads with big bloody lightbulbs.

I hope to make many more.

In between, I make things with Lego with my boy Finn.

Alfred has had the privilege to work with some of the most talented creative minds at Singapore¹s top agencies including Batey Ads, Ogilvy & Mather, Leo Burnett, Publicis, 10AM and Havas Worldwide. During his fifteen-year stint in advertising, he created many award-winning campaigns that garnered international and local accolades for some of the worlds influential brands: Coca-Cola, Guinness, P&G, GSK and Red Bull. These picked up at the One Show, D&AD, Cannes, Clios, LIAA, Spikes, Ads Fest and Singapore Creative Circle Awards.

He has also been in the jury panel for a number of award shows, including the most recent AdsFest 2014 where he was part of the Film & Radio jury.

Whenever he's not in the agency, he's probably at Temasek Polytechnic, with sanguine expectations for inspiring the next generation of creative minds as an adjunct lecturer.

Shannon Tham pines for mee pok tah every day.

He has worked in Hong Kong, Shanghai and San Francisco. Now based in Los Angeles, he is responsible for making Singlish a second language for homeboys throughout Venice Beach.

Crossing borders, cultures, media and businesses, Shannon has worked on Apple's iconic ads worldwide. He has also developed branded content for Intel - a first in Asia, co-created one of the most highly-awarded mobile campaigns for Motorola and worked with Shell to create the world’s first fuel loyalty programme.

Shannon's work has been recognised by D&AD, One Show, Webby's, Communication Arts, Adweek, Spikes and of course, CCA.

Apart from advertising, he founded a rock climbing business, published rock climbing books and designed game covers for video games.

Shannon's biggest claim to fame is being a marathon runner in a previous life.

Born and based in Singapore, Hans Tan is a designer and an educator. His practice focuses on contextual research that yield conceptual propositions through design, employing function as a medium to explore values, identity and materiality. His work had been awarded with the distinction of "Les Découvertes" (best innovative product) at the fall edition of Maison et Objet 2012 in Paris, and was conferred with Design of the Year at the President’s Design Award 2012, Singapore’s most prestigious design accolade. In 2013, he was named as one of Perspective’s 40 under 40, an award that recognizes design talent from the Asia- Pacific region. Hans has also actively engaged in curatorial work, and has produced several exhibitions with a keen interest in local design culture. Concurrent to his practice, he is an assistant professor at the National University of Singapore.

Born and based in Singapore, Hans Tan is a designer and an educator. His practice focuses on contextual research that yield conceptual propositions through design, employing function as a medium to explore values, identity and materiality. His work had been awarded with the distinction of "Les Découvertes" (best innovative product) at the fall edition of Maison et Objet 2012 in Paris, and was conferred with Design of the Year at the President’s Design Award 2012, Singapore’s most prestigious design accolade. In 2013, he was named as one of Perspective’s 40 under 40, an award that recognizes design talent from the Asia- Pacific region. Hans has also actively engaged in curatorial work, and has produced several exhibitions with a keen interest in local design culture. Concurrent to his practice, he is an assistant professor at the National University of Singapore.

A love for pop culture, a degree in Psychology and an inability to get those damn jingles out of his head led Ajay to his first writing job at JWT India.

A couple of years in, Ajay moved to Indonesia with McCann-Erickson. Since then, he has been in the region for 18 years and worked in Malaysia and Singapore, with McCann, Bates/141and Publicis.

While at Bates/141, he came up with his most creative idea ever- to take on the role of Managing Director. He ran the agency for two successful years before returning to the Work.

He’s been lucky enough to have worked on some of the most famous and influential brands in the world: Coca-Cola, P&G, BMW, Levi’s, Nestle, MasterCard, General Motors, Citibank and Audi to name a few. And luckier still to have worked with fantastic people and won several awards along the way at Cannes, Spikes, The One Show, Clio, Adfest, Effies, AMEs, New York Festivals, The Work and more.

He has judged at the New York Festivals, the Effies, CCAs and was on the Outdoor Jury at Cannes 2012.

In 2013, Publicis became one of the most awarded agencies in Singapore, with Gold and Silver Cannes Lions, a Gold Statue at the London International Awards, multiple Silver Spikes and was one of the biggest winners at the Singapore Creative Circle Awards. A Gold Lotus Adfest, several D&AD in-book nominations and a Yellow Pencil nomination also followed.

On top of a heap of metal, in an agency somewhere in the east, lives the Edmund Choe.

This shy and elusive nomad has been spotted in agencies across Asia, including Malaysia, Indonesia, China, and, mostly recently, in the open spaces of TBWA Singapore.

Identifiable by the trail of iconic ads he leaves in his wake, the Choe has earned himself a reputation as a gentle giant of the creative kingdom.

In his 28-year career, he has transformed his habitat into an impressive collection of award-winning agencies, and reared countless creatives across the continent.

Though naturally docile, the Choe eats Lions for breakfast. He is known for sitting, especially on juries. In fact he has sat on them all.

Bios coming soon