Advertising Jury




Head of Advertising:
Tay Guan Hin
Regional Exec. Creative Director
JWT Singapore
more about Guan Hin

    Local Judges


 
Farrokh Madon

Executive Creative Director
McCann-Erickson
more about Farrokh



 
Justin Lim

Creative Director
Grey Singapore
more about Justin


 
Edward Ong

Creative Director
Y&R Singapore
more about Edward



 
Todd McCracken

Group Executive Creative Director
Ogilvy Singapore
more about Todd

    Regional Judges


 


Ruth Lee

Executive Creative Director
DDB Hong Kong
more about Ruth



 


Subun Khow

Deputy Executive Creative Director
BBDO Thailand
more about Subun

    International Judges


 
Mike O'Sullivan

Creative Director
Saatchi & Saatchi New Zealand
more about Mike


 
Tim Wood

Copywriter
BMF Australia
more about Tim
    TVC Craft Judges




 


Alfred Sim

Senior Animator / Visual Effects Supervisor
Partner
Iceberg Design
more about Alfred



 


Ben Rosen

The Gunnery
more about Ben




 
David Clarke

Executive Producer
Playfilms
more about David


 
Lawrence Ang

Infinite Frameworks




 

Sham

The Shooting Gallery

More about the Judges


Tay Guan Hin
Guan graduated from Art Center in Pasadena during a worldwide recession. Luckily, he found work after winning the Best of Show in LA Creative Club Student Competition. Before returning to Singapore, he took a few months off teaching in Russia Far East, Vladivostok.

In 1998, his work formed part of the winning portfolio when AdAge named Saatchi & Saatchi Singapore “International Agency of the Year”. Under his leadership, Campaign Brief Asia ranked Leo Burnett fifth hottest agencies in the region. And ranked him as one of the region’s top ten creatives for the past 4 years and 7th in The Work 2004. Guan joined JWT in 2005 and was elected to the Worldwide Creative Council.

His awards include Gold Lions in Cannes, D&AD, One Show, Clio, AdFest, Award and Spikes. In fact, 3 campaigns are included in Gunn Report‘s top 10. Guan has judged for D&AD, One Show, AdFest, Spikes & Award in Sydney and Cannes in 2007.

This year, under Guan’s leadership, JWT Manila and Jakarta created history by bringing home Philippines’s first Gold Cannes Lion and Indonesia’s first Cannes Lion He is only the second Asian to chair the Clio Awards for print, poster, innovative media and integrated campaigns. And was appointed as Chief of Jury for the inaugural Asia Outdoor Advertising Awards. Next year, he has been invited to be Jury President for Outdoor in Adfest 2008.

Guan believes in staying close to the ground:
By giving his time to the students through workshops for young creatives in One Show China and AdFest.

By servicing in the Singapore army as a mechanic under an oily Tank.


Alfred Sim
Graduated from the University of Saskatchewan, Canada with a major in Fine Arts.

Worked as an animator for Caldecott Productions and FrameWorks.

Presently, a partner in Iceberg Design Pte. Ltd.

Primary roles as an animator and vfx supervisor for tvc, broadcast design and feature films.

Projects involved for the past and present ,in Iceberg Design, includes channel branding and idents for HBO, MTV, ESPN, RTL, Astro. Served as vfx supervisor on-site and finishing for 3 feature films and numerous tvc productions.

Post-production consultant on DI workflow for film output.


Ben Rosen
Ben Rosen is one of the most prolific commercial music producers in South East Asia and beyond. He has written , produced and performed works for Universal , Virgin , Interscope and Altlantic records on worldwide platinum selling albums with artistes such as Marilyn Manson, Nikka Costa, Unwritten Law and Grinspoon. He continues to write and produce music for mainstream popular music artistes. With a bachelor of arts in contemporary music, Ben plays a wide range of musical instruments including being a vocalist.

Further pursuing this passion, he continues to study, expand and innovate into new frontiers of modern music. His advertising accolades include a Gold lion, Cannes Film festival, CCA Gold medal and Asian Advertising Awards Bronze medal. He has earned himself a reputation of being the most dependable, tailoring to any given brief, expertly executing his talents and maintaining unparalleled yet individual quality for all clients.


David Clarke
David started out sweeping floors and making coffees in a production house in Melbourne, Australia. From there he progressed to assistant editor, working on Feature films and television dramas.

He spent several years at Horizon Films in Melbourne working in such diverse rolls as sound recordist, sound editor, studio manager, director and producer, but never drifting far from his first love, editing. In 1994 he decided to make the move to Asia where he joined VHQ Singapore as an editor working on TVCs from Asia and the Middle East.

In those first 10 years in Asia he built up a loyal following while he collected an array of awards.

In 2005 David went freelance and worked as an editor and post production supervisor throughout the Asia-Pacific region and Canada, working with many of the most talented directors.

In early 2008 David came full circle back to production when he joined Play Films as Executive Producer. He still makes a damn good coffee.


Farrokh Madon
In a career that spans Singapore, India & Amsterdam, Farrokh has garnered over 100 prestigious creative awards including a D&AD Silver Nomination, precious metal at Cannes, Best of Show at AdFest & over a dozen Merit Awards at One Show.

Under his leadership, McCann Erickson recently produced the most non-traditional creative campaign from a traditional advertising agency in Singapore. GMP, Singapore’s most famous viral campaign, was covered on prime time news on all national TV channels. The highly creative campaign also got noticed overseas and was covered by CNN & FOX News in America, Spanish TV, Korean TV & a TV channel in India.

Farrokh has been voted one of Singapore’s most influential Creative Directors for the last 3 years.


Edward Ong
Edward started as a score-keeper for bowling tournaments, then regressed to seminar brochure writer and finally, to advertising copywriter.

In Malaysia, he spent five years at Batey before joining Y&R (formerly known as DY&R) in 1999. There, he learned how spell crispy crackers with capital Ks, and write short, snappy, call-to-action body copy within a couple of hours. In late 2004, he was promoted to Creative Director by then-WPP Godfather Neil French.

This gave him the opportunity to meet some of the finest minds in the industry and some whom he’d rather forget. Nevertheless, he quickly learned to how to charge, inspire and motivate creative people, and afterwards take full credit for their work.

Under his creative leadership, Y&R Malaysia won Best of Show at the Malaysian Kancil advertising awards, Best Malaysian agency at the regional Adfest 2006 and Best of the best at the 2007 Y&R Global Awards. Y&R Malaysia was subsequently recognised as the 20th most creative agency in Asia by Campaign Brief.

In 2007, Edward moved to Y&R’s Regional HQ in Singapore. He is still looking for a good GPS system to find his way around town.


Justin Lim
Justin joined Ogilvy & Mather as a copywriter after obtaining his MA in Mass Communications. Very soon after, he was voted ‘Best Young Writer’ at the Singapore Creative Circle Awards.

In 2004, after nearly a decade with Ogilvy, Justin was handpicked together with his partner, Koh Hwee Peng, to start up Grey’s operations in Singapore. In four short years, they have grown the agency by over 300%, winning an impressive list of new clients and countless creative accolades.

Justin’s work has been acclaimed by the One Show, D&AD, Communication Arts and Cannes. Apart from work, Justin can be found in church or in the outdoors on his bike.


Mike O'Sullivan
Mike started his career at Y&R in London before heading to New Zealand in 1994.

During his time there, he has been ECD of the countries two biggest agencies - Colenso BBDO and Saatchi & Saatchi. In a short period, he took the creatively dormant Colenso to No.19 in the Gunn Report with a string of creative awards and Agency of the Year titles.

At Colenso BBDO, he was the Campaign Brief No.1 Creative Director for four of his six year tenure with metal at virtually every global award show.

Mike joined Saatchi & Saatchi in 2004. In his four years at Saatchi he joined the Worldwide Creative Board, and regained the No.1 Campaign Brief Creative Director spot in 2007/08.

This year has seen the agency win AWARD, The Work, and B&T Agency of the Year. In the last few months alone, the agency has won two D&AD Silver nominations, and six Cannes Lions. During his career Mike has judged Adfest, D&AD, AWARD, The Hong Kong 4a’s, NY Festival, and London international amongst others. This year, Mike was also honoured to be asked to judge both Clio and Cannes for the second time.

Mike is married to Stacey and has two children, Finn and Danny.


Ruth Lee
One of Greater China's leading Creative Directors, Ruth has tasted international successes at Cannes, The One Show, D&AD, Clio, New York Festivals, Spikes, Ad Fest, and countless other top regional accolades. She began her career in Hong Kong at Bates, before moving up the ranks at DDB, JWT and Leo Burnett.

A stint at Admerasia in New York, a communications agency established to work with minority groups, opened new doors in China. As National Executive Creative Director, at Leo Burnett Shanghai she turned the agency into one of the region's top brand building agencies and was also voted one of the Top 10 Creative Directors in China. Today, Ruth is going against the grain by coming back to Hong Kong. Her mission? To make DDB in Hong Kong a creative powerhouse.


Subun Khow
Subun Khow started his advertising career as a copywriter at Lintas Thailand in 1993 then later the company changed to be Lowe Bangkok.He was promoted to be associate creative director in 1999 and had worked there until 2003.
While he worked at Lowe Bangkok he has created both successful brand building campaigns for clients such as Unilever, Johnson&Johnson and many more. Also,he won the one show,the Asia Pacific AdFest, Media Asian Advertising,New York Art Director club and London international for many clients such as Mercedes Benz, Scholl sandle, Sharp Calculator, Breeze detergent, The Government Housing bank and KitKat.

In 2004 he moved to be a creative director at BBDO Bangkok and suddenly made a contribution to the company by helping BBDO Bangkok to achieve “Agency of the year” in Adman Awards 2004 and did it again in 2005. Since he started working in BBDO Bangkok Subun has continue his success for winning awards that include Gold Lions from Cannes with Clients such as Tesco Lotus , Giffarine and 12 plus roll on.

Now Subun was promoted to be Deputy Executive Creative Director .
Apart from creating works in advertising Subun also be a travel article writer in several magazines.

Tim Wood
Tim has plied his trade for nearly 15 years with experience in all fields of writing including advertising, journalism, corporate copywriting and editing.

Since switching to the glamorous world of advertising he’s worked at some of Australia’s hottest shops including M&C Saatchi and BMF, winning numerous domestic and international awards for creative excellence.

When he’s not tutoring the next generation of creatives at Award School, you’ll usually find him finishing off yet another writing degree (Bachelor of Writing in 2001, Master of Writing in 2007), or running laps around the track.

When he visits this October Tim is hoping to figure out what Merlions actually are and why everyone in Singapore seems to be mad for them.


Todd McCracken
Todd has worked as a creative in advertising for more than a decade, coming from a background as an illustrator after deciding he could create better ideas than the ones he was drawing for others.

Since leaping into the agency world as an Art Director, Todd steadily climbed to Creative Director and then Group Creative Director by doing the most-awarded work in every agency he’s worked for.

His CV includes top creative agencies in Australia and New Zealand as well as Asia, and lists over 400 awards, including the coveted Grand Prix at Cannes.

Having worked for other top creative agencies, Todd feels he has found his home at Ogilvy, consistently rated the best agency in the region. “The best clients and the best people, it’s no wonder they deliver the best work.”

He is still most at home working on an ad. Just don’t ask him to illustrate it..